Pair of vintage hand sketched and coloured advertising drafts for the Berger Paint Company dating from the 1970s. The Berger company first came into existence in 1760 when Lewis Berger of England (a colour chemist) started producing a coveted 'Prussian Blue' paint using a secret process. The company had a turbulent history being owned by various entities in the UK, India, USA and even The Netherlands for a short time. In 1973 the company entered into one of its most dynamic phases, developing a number of different paint technologies for the industrial, marine, decorative and automotive sectors. These drafts would have been part of this process as they tried to expand their market share. Very typically 1970s, with all the pilotical incorrectness that you would expect. The display area is 38cm tall x 25cm wide, so they were intended for publication in a trade magazine.
Each piece measures: 56cm tall x 41cm wide